BE CREATIVE!

Here are few more posts relating to Snapchat that I came across while scrolling down my Facebook and Instagram news feed. I was quite surprised that even BANKS are now on SNAPCHAT! 

A SECRET SNAP SALE? What an amazing idea to capture more followers! You could also offer promo codes to the followers who watch the entire Snapchat story or even ask them to take a snap with them holding or using your product! 

Kookai is promoting themselves on Instagram to follow them on Snapchat for more updates, new arrivals and behind the scenes. They are more focused on showing how their brand differentiates itself with others, as behind the scenes can create and engage a strong following base.

Build Brand Awareness with Creative Ideas!

Here is an example of how an online boutique, 'Peppermayo' is using other social media platform such as Instagram to promote it's product and also encouraging it's consumers to check them out on 'Teampeppermayo' Snapchat for BEFORE and AFTER SNAPS of their product! And you can also see all the great responses they have received just by this post. Followers started tagging their friends - electronic word of mouth!

Everybody loves social media Giveaways and Promotions!
Think of new ways for your followers to come back for more. How about a Snapchat Competition? 

Tips for Kickstarting SNAPCHAT

How is Snapchat a key to reaching your audience?

You can take a photo or short video and have some fun with it. In order to build brand awareness, focus on creating a series of Snaps that tell a story. Motivate people to keep coming back in order to get the whole story. This will surely help you grow your audience! Here have a look at this example: 

In 2014 a candy brand Sour Patch Kids had a goal to grow awareness among teenagers in the United States. They decided to use Snapchat to focus on delivering “fun, highly-shareable content”. Sour Patch Kids used it's slogan “sour-then-sweet” to inspire their snaps, putting a creative edge on cultural conversations.

The company also partnered with social influencer Logan Paul, they started a campaign on the streets of New York City for five days, playing pranks and sharing their product. What was the result of this campaign? Well, during that week they managed to earn 120,000 NEW snapchat followers and also grew their Snap impressions from 500,000 to over 2 million.

Use Q/A to interact!

This is another great way to use Snapchat! People don't want to see just behind the scenes, they would also love to get updates and interact with Q/A. You can easily start a question answer session to engage with your followers. The contents timespan encourages quick replies and provides you with a unique way to interact with the users.

Examples of how businesses are promoting Snapchat

Snapchat's time limits make snaps more engaging as snaps disappears once they are opened. Snaps are more candid and unprepared, making those messages feel more personal. Due to the time limit, Snapchat grabs it's users' full attention, making sure that each message has been delivered to the consumers. If they don’t act quickly they could miss out on that discount or a holiday offer. This unique feature also gives user's more satisfying experience as it feels like a real conversation! 

Introducing Snapchat's Geofilters

What's new? Well If you're physically in the right place then geofilters on Snapchat allows you to add specific, location based filters to your photos! Let's say, if you take a picture in Adelaide, you will see different geofilters compared to if you were in Sydney or anywhere else.  You can also explore new geofilters just by walking around to new places, how cool is that? All you need to do is after taking a picture, swipe right on the preview screen before you send it to your friends! But, make sure you turn on your location services for this to work! 

What's more?? You can even create your own geofilters! Now, how amazing is that?

Creating a custom Snapchat geofilter for your business could be a huge boost! For example, if you run a boutique and get customers who uses snapchat, there is a chance they could send a snap of them from your boutique to their friends, "Shopping day, check out this new store''. This will give your brand the opportunity to engage with your customers in the moment.