Here’s the ones that you need to consider:
- Estimated daily active users: 100 million (some sources believe it could be closer to 200 million)
- Number of Snaps sent each day: 400 million
- Percentage of users that are women: 70%
- Core users’ ages: 13-24 years old 77% of college students use Snapchat
- Only 1% of advertises are using Snapchat for marketing (which means there’s not a lot of competition, and there’s a whole lot of room for you!)
Source: https://adespresso.com/academy/blog/snapchat-vs-instagram-which-should-you-use/
Source: http://mediakix.com/wp-content/uploads/2016/01/Snapchat-Statistics-2016-Infographic-Marketo-2.png
