Tuesday 24 May 2016

Important Metrics & Stats

What’s best for your platform means knowing the statistics and metrics that help determine Snapchat’s marketing potential and for your business. 


Here’s the ones that you need to consider:
  • Estimated daily active users: 100 million (some sources believe it could be closer to 200 million)
  • Number of Snaps sent each day: 400 million
  • Percentage of users that are women: 70%
  • Core users’ ages: 13-24 years old 77% of college students use Snapchat
  • Only 1% of advertises are using Snapchat for marketing (which means there’s not a lot of competition, and there’s a whole lot of room for you!)

Source: https://adespresso.com/academy/blog/snapchat-vs-instagram-which-should-you-use/