Important Metrics & Stats

What’s best for your platform means knowing the statistics and metrics that help determine Snapchat’s marketing potential and for your business. 


Here’s the ones that you need to consider:

• Estimated daily active users: 100 million (some sources believe it could be closer to 200 million)
• Number of Snaps sent each day: 400 million
• Percentage of users that are women: 70%
• Core users’ ages: 13-24 years old 77% of college students use Snapchat
• Only 1% of advertises are using Snapchat for marketing (which means there’s not a lot of competition, and there’s a whole lot of room for you!)

Source: https://adespresso.com/academy/blog/snapchat-vs-instagram-which-should-you-use/

Source: http://mediakix.com/wp-content/uploads/2016/01/Snapchat-Statistics-2016-Infographic-Marketo-2.png