Snapchat's time limits make snaps more engaging as snaps disappears once they are opened. Snaps are more candid and unprepared, making those messages feel more personal. Due to the time limit, Snapchat grabs it's users' full attention, making sure that each message has been delivered to the consumers. If they don’t act quickly they could miss out on that discount or a holiday offer. This unique feature also gives user's more satisfying experience as it feels like a real conversation!
