Important Metrics & Stats

What’s best for your platform means knowing the statistics and metrics that help determine Snapchat’s marketing potential and for your business. 


Here’s the ones that you need to consider:

• Estimated daily active users: 100 million (some sources believe it could be closer to 200 million)
• Number of Snaps sent each day: 400 million
• Percentage of users that are women: 70%
• Core users’ ages: 13-24 years old 77% of college students use Snapchat
• Only 1% of advertises are using Snapchat for marketing (which means there’s not a lot of competition, and there’s a whole lot of room for you!)

Source: https://adespresso.com/academy/blog/snapchat-vs-instagram-which-should-you-use/

Source: http://mediakix.com/wp-content/uploads/2016/01/Snapchat-Statistics-2016-Infographic-Marketo-2.png

Lifestyle & Beauty Vlogger Desi Perkins shares tips!

Here is an interview of Lifestyle & Beauty Vlogger Desi Perkins sharing tips for how she grew her YouTube channel to over 1 million subscribers in one year. She also talks about how to use SNAPCHAT to build your brand, how to learn video editing at a beauty guru, and tips for starting a beauty channel. 

Desi Perkins is a social media influencer with over 1.7 followers on Instagram and a large following on Snapchat. 

"It’s a great tool, people on Snapchat gets to see my videos first, they get to see the inside scope of everything first. They will know what products I use before any other platforms does, so it’s a really interesting app!” -Desi Perkins

Using Snapchat for Business

Kristy Ladner of Slingshot, LLC details some of the challenges with using the newest social platform, Snapchat, with a marketing campaign for Pie Five Pizza Co. 

SNAPCHAT + MCDONALD'S

Source: http://www.adweek.com/news/technology/what-mcdonalds-doing-snapchat-and-why-other-brands-should-care-155985

How To Use Snapchat To Market Your Business

BE CREATIVE!

Here are few more posts relating to Snapchat that I came across while scrolling down my Facebook and Instagram news feed. I was quite surprised that even BANKS are now on SNAPCHAT! 

A SECRET SNAP SALE? What an amazing idea to capture more followers! You could also offer promo codes to the followers who watch the entire Snapchat story or even ask them to take a snap with them holding or using your product! 

Kookai is promoting themselves on Instagram to follow them on Snapchat for more updates, new arrivals and behind the scenes. They are more focused on showing how their brand differentiates itself with others, as behind the scenes can create and engage a strong following base.

Build Brand Awareness with Creative Ideas!

Here is an example of how an online boutique, 'Peppermayo' is using other social media platform such as Instagram to promote it's product and also encouraging it's consumers to check them out on 'Teampeppermayo' Snapchat for BEFORE and AFTER SNAPS of their product! And you can also see all the great responses they have received just by this post. Followers started tagging their friends - electronic word of mouth!

Everybody loves social media Giveaways and Promotions!
Think of new ways for your followers to come back for more. How about a Snapchat Competition? 

Tips for Kickstarting SNAPCHAT

How is Snapchat a key to reaching your audience?

You can take a photo or short video and have some fun with it. In order to build brand awareness, focus on creating a series of Snaps that tell a story. Motivate people to keep coming back in order to get the whole story. This will surely help you grow your audience! Here have a look at this example: 

In 2014 a candy brand Sour Patch Kids had a goal to grow awareness among teenagers in the United States. They decided to use Snapchat to focus on delivering “fun, highly-shareable content”. Sour Patch Kids used it's slogan “sour-then-sweet” to inspire their snaps, putting a creative edge on cultural conversations.

The company also partnered with social influencer Logan Paul, they started a campaign on the streets of New York City for five days, playing pranks and sharing their product. What was the result of this campaign? Well, during that week they managed to earn 120,000 NEW snapchat followers and also grew their Snap impressions from 500,000 to over 2 million.

Use Q/A to interact!

This is another great way to use Snapchat! People don't want to see just behind the scenes, they would also love to get updates and interact with Q/A. You can easily start a question answer session to engage with your followers. The contents timespan encourages quick replies and provides you with a unique way to interact with the users.