Important Metrics & Stats

What’s best for your platform means knowing the statistics and metrics that help determine Snapchat’s marketing potential and for your business. 


Here’s the ones that you need to consider:

• Estimated daily active users: 100 million (some sources believe it could be closer to 200 million)
• Number of Snaps sent each day: 400 million
• Percentage of users that are women: 70%
• Core users’ ages: 13-24 years old 77% of college students use Snapchat
• Only 1% of advertises are using Snapchat for marketing (which means there’s not a lot of competition, and there’s a whole lot of room for you!)

Source: https://adespresso.com/academy/blog/snapchat-vs-instagram-which-should-you-use/

Source: http://mediakix.com/wp-content/uploads/2016/01/Snapchat-Statistics-2016-Infographic-Marketo-2.png

Lifestyle & Beauty Vlogger Desi Perkins shares tips!

Here is an interview of Lifestyle & Beauty Vlogger Desi Perkins sharing tips for how she grew her YouTube channel to over 1 million subscribers in one year. She also talks about how to use SNAPCHAT to build your brand, how to learn video editing at a beauty guru, and tips for starting a beauty channel. 

Desi Perkins is a social media influencer with over 1.7 followers on Instagram and a large following on Snapchat. 

"It’s a great tool, people on Snapchat gets to see my videos first, they get to see the inside scope of everything first. They will know what products I use before any other platforms does, so it’s a really interesting app!” -Desi Perkins

Using Snapchat for Business

Kristy Ladner of Slingshot, LLC details some of the challenges with using the newest social platform, Snapchat, with a marketing campaign for Pie Five Pizza Co. 

SNAPCHAT + MCDONALD'S

Source: http://www.adweek.com/news/technology/what-mcdonalds-doing-snapchat-and-why-other-brands-should-care-155985

How To Use Snapchat To Market Your Business

BE CREATIVE!

Here are few more posts relating to Snapchat that I came across while scrolling down my Facebook and Instagram news feed. I was quite surprised that even BANKS are now on SNAPCHAT! 

A SECRET SNAP SALE? What an amazing idea to capture more followers! You could also offer promo codes to the followers who watch the entire Snapchat story or even ask them to take a snap with them holding or using your product! 

Kookai is promoting themselves on Instagram to follow them on Snapchat for more updates, new arrivals and behind the scenes. They are more focused on showing how their brand differentiates itself with others, as behind the scenes can create and engage a strong following base.

Build Brand Awareness with Creative Ideas!

Here is an example of how an online boutique, 'Peppermayo' is using other social media platform such as Instagram to promote it's product and also encouraging it's consumers to check them out on 'Teampeppermayo' Snapchat for BEFORE and AFTER SNAPS of their product! And you can also see all the great responses they have received just by this post. Followers started tagging their friends - electronic word of mouth!

Everybody loves social media Giveaways and Promotions!
Think of new ways for your followers to come back for more. How about a Snapchat Competition? 

Tips for Kickstarting SNAPCHAT

How is Snapchat a key to reaching your audience?

You can take a photo or short video and have some fun with it. In order to build brand awareness, focus on creating a series of Snaps that tell a story. Motivate people to keep coming back in order to get the whole story. This will surely help you grow your audience! Here have a look at this example: 

In 2014 a candy brand Sour Patch Kids had a goal to grow awareness among teenagers in the United States. They decided to use Snapchat to focus on delivering “fun, highly-shareable content”. Sour Patch Kids used it's slogan “sour-then-sweet” to inspire their snaps, putting a creative edge on cultural conversations.

The company also partnered with social influencer Logan Paul, they started a campaign on the streets of New York City for five days, playing pranks and sharing their product. What was the result of this campaign? Well, during that week they managed to earn 120,000 NEW snapchat followers and also grew their Snap impressions from 500,000 to over 2 million.

Use Q/A to interact!

This is another great way to use Snapchat! People don't want to see just behind the scenes, they would also love to get updates and interact with Q/A. You can easily start a question answer session to engage with your followers. The contents timespan encourages quick replies and provides you with a unique way to interact with the users.

Examples of how businesses are promoting Snapchat

Snapchat's time limits make snaps more engaging as snaps disappears once they are opened. Snaps are more candid and unprepared, making those messages feel more personal. Due to the time limit, Snapchat grabs it's users' full attention, making sure that each message has been delivered to the consumers. If they don’t act quickly they could miss out on that discount or a holiday offer. This unique feature also gives user's more satisfying experience as it feels like a real conversation! 

Introducing Snapchat's Geofilters

What's new? Well If you're physically in the right place then geofilters on Snapchat allows you to add specific, location based filters to your photos! Let's say, if you take a picture in Adelaide, you will see different geofilters compared to if you were in Sydney or anywhere else.  You can also explore new geofilters just by walking around to new places, how cool is that? All you need to do is after taking a picture, swipe right on the preview screen before you send it to your friends! But, make sure you turn on your location services for this to work! 

What's more?? You can even create your own geofilters! Now, how amazing is that?

Creating a custom Snapchat geofilter for your business could be a huge boost! For example, if you run a boutique and get customers who uses snapchat, there is a chance they could send a snap of them from your boutique to their friends, "Shopping day, check out this new store''. This will give your brand the opportunity to engage with your customers in the moment.

Discover

Why should business owners use this network? Well, being a creative entrepreneur, you wanna connect with your customers in a FUN way and also get to know them more on a personal level. Snapchat is a FUN way to interact with your customers, you can capture moments on the go such as behind the scenes and share it unedited. Make sure you aim to get as much followers as you can and don't forget to engage and excite your audience! The more friends I added the more interesting it got and made me feel like i'm part of my friends life. It's a great way of keeping in-touch with your friends! The more friends I know that use it, the more I find myself using it. If you are just starting your Snapchat network, here is a list to help you out, so go on and try it! :)

Bloggers

• AprilGoLightly: A fashion and lifestyle blogger. 
• Bakerita: Get inspired by this food blogger.
• CollegePrepster: Enjoy snaps of her everyday life in New York City. 
• DressingDallas: A fun fashion blogger! 

Travel

• TheAlexBeadon: An entrepreneur, she stays in touch with her customers via snaps throughout the day! Get to know daily updates about her life and business. She also shares tips like how to go “public” on Snapchat. 
• WaitingOnMartha: This snapchat account has awesome shots of her travels and products. 
• HowSweetEats: Foodie with amazing photos! Get to know behind the scene on Snapchat. 
• Stone_Amy: Enjoy her outdoor adventures!

Celebrities

• TheRealDrMiami: Grab some ideas and inspiration for your own business from this one! 
• BrittanyJFurlan: Vine “celebrity” that shares funny snaps throughout the day. 
• KylizzleMyNizzl: Kylie Jenner.

For more lists have a look at this http://www.bloggersgetsocial.com/snapchat/

What are you missing out on?

What are you missing out on? 

Snapchat is one of the most popular Apps in the world and most of the elders had never even seen it! This video shows some basic features of Snapchat and what challenges it could face from today's generation. Go on and have a look at this great discussion about the new tech-culture, it will surely make you wonder what you're missing out on!

Welcome to my blog

Hi guys, 

Are you thinking of new ways to market your business without breaking the bank?

Have you ever thought about promoting your business through Snapchat?

Snapchat is one creative approach of letting people know about you and your business! 

I will be discussing how this new social media marketing strategy has helped many businesses and how it can help your business! :)